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Artisan Infrastructure Appoints New VP and General Manager of Newly Formed OEM / Cloud ISV Business Unit
 Austin, Texas – 1/17/2013 – Artisan Infrastructure, the wholesale infrastructure as a service provider, today announced that it has appointed Mark Spowart as Vice President and General Manager of its newly formed OEM and ISV business unit. This business unit will leverage the tremendous success of Artisan Infrastructure’s wholesale only IaaS model by focusing on expanding existing and new relationships with leading equipment and top cloud ISV’s. “Our wholesale only IaaS business model has allowed hundreds of MSP’s, Telco’s, data center operators, and ISVs to create profitable cloud practices leveraging our IaaS as their own while still maintaining full control of their customer base and service offerings,” said Brian Hierholzer, CEO of Artisan Infrastructure.  “With Mark Spowart’s extensive channel sales, product development, and ISV vendor background, we will expand our business by bringing this proven business model to the channel VAR’s of our OEM and ISV partners.  Unfortunately, many OEM and ISV vendors have chosen to become competitors through retail and channel service offerings themselves alienating their loyal VAR and service provider customers.  We see a significant need to help OEM and ISV vendors that want to maintain an “enabler” role instead of a competitor role.   It is with these partnerships where we will focus.”  
Prior to joining Artisan Infrastructure, Spowart was CEO and co-founder of Zadara Storage, the Enterprise storage as a service company. Previously, he was President of StoreAge Networking Technologies focused on network storage virtualization. He led the company from its initial product launch through to its acquisition by LSI in 2006. At LSI he was VP of their $100M software business line with over 250 people in three countries. Spowart has also held roles as VP of Sales for QLogic, and prior to that, ATL Products where he led the company from start-up to $400M in sales, an IPO, and eventual acquisition by Quantum.
“The public cloud market is booming but, in general, the channel has been disenfranchised by the public cloud provider and now OEMs and ISVs that have become service providers themselves. Most of this business is direct with end users, creating continual conflict with the channel and is not a model most VARs or service providers will tolerate. Artisan Infrastructure’s wholesale only model allows VAR’s to leverage their trusted advisor position within IT data centers to build a very profitable cloud services practice and participate in the public cloud growth rather than fighting against it. Artisan Infrastructure is perfectly positioned to help them exploit this huge opportunity and I’m thrilled to be part of it,” said Spowart.
  About Artisan Infrastructur2
Artisan Infrastructure is the wholesale Infrastructure-as-a-Service provider. The company delivers custom built infrastructure on demand to a global network of service providers from fully redundant, geographically diverse, SSAE 16 certified data centers. Partners include national and international managed service providers, global systems integrators, software developers, communications providers, telcos, data center operators, PaaS, SaaS,  ISVs and value added resellers. Through Cornerstone, Artisan’s virtual Private Data Center (vPDC) platform, partners maintain complete autonomy, control, security, and visibility when building their own private and public cloud solutions. Cornerstone scales from single site, secure multi-tenant environments to highly complex dedicated infrastructure on multiple continents. With Artisan Infrastructure, partners eliminate the capital expense of building and maintaining best-of-breed, infinitely scalable, infrastructure while minimizing operational and engineering overhead. A neutral ecosystem of independent software vendor templates allows immediate turn up, trial and deployment of cloud solutions faster and more affordably. For more information contact the company at 512-600-4300 or http://www.artisaninfrastructure.com. Follow Artisan Infrastructure on Twitter at twitter.com/ArtisanInf

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